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Luxury Travelers are Skeptical About Luxury Travel Brands

Why Luxury Travelers are Not Impressed by Luxury Travel Brands You’d think that the “rich and famous” would naturally be drawn to top hotel brands, names synonymous with luxury like the Ritz-Carlton and Four Seasons. But Luxury Daily in an article by   Joe McCarthy, says it ain’t necessarily so. Apparently very few of the top 10% of the wealthy “have ... Read More »

Does Twitter Manipulate and Foster Paranoia?


Does Twitter Manipulate and Foster Paranoia? Someone in my Home Feed on Twitter only posts the number of followers he/she gained. And the number of followers he/she lost. Every day. “Today I lost 5 Followers and gained 3.” “Today I lost 1 Follower and gained 0.” And so it went. The steady drumbeat of the daily report fascinated me: I ... Read More »

Death by Too Many Reviews: When is Enough Enough?


Death by Too Many Reviews: When is Enough  Enough? Reviews do matter. A report by SAS noted that positive reviews (less so TripAdvisor-based rank and brand), followed by lower price were the most important influencers of choice. And lower price or higher ratings don’t overcome the impact of negative reviews. But even in America, it’s possible that more isn’t better. ... Read More »

Why Visual Story Telling Isn’t Happening


Why Visual Story Telling Isn’t Happening It’s a strange contradiction. We’re told visuals drive bookings, traveler interest. We hear that travelers looking to book will be compelled to do so by rich images that tell the kinds of stories we want to buy into. But the visuals we typically see are sterile and empty. VFM Leonardo,  a leader in online ... Read More »

Why Travel Marketers Are Wasting Time on Social Media


Why Travel Marketers Are Wasting Time on Social Media How surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, via a social media link or a link shared by by a friend. So reports Does this mean hotels are wasting their time chasing the Holy ... Read More »

Can Nude Travel Increase the Bottom Line?


Nude Travel Increases the Bottom Line There are 270 clubs and resorts in the United States, Canada, Mexico offering clothes free vacations of all kinds. And the American Association for Nude Recreation reports 213,000 members spending 400 million plus bucks on nude vacations. It’s a global industry. The Florida-based site is pretty savvy about its mission (“to responsibly enjoy nudity ... Read More »

Moving Past Dedicated Review Sites


Moving Beyond Dedicated Review Sites Certainly this is not to say that powerhouse, dedicated review sites like Yelp and TripAdvisor will soon be obsolete, or redundant. But as travelers increasingly use ratings and reviews less to research a trip ( or product/service), and more to actually buying, the importance of broad-based, dedicated rating sites may be declining. Why? Customers are ... Read More »

Are Social Media Travel Sites a Bust?


Are Social Travel Sites a Bust? The header at Hotelmarketing was pretty blunt:  Social travel sites are screaming for attention-but users and suppliers are not impressed. According to the latest PhoCusWright data, social media in general generates so little traffic to travel websites it makes anyone wonder if there really is a need for “dedicated social media sites for travel.” ... Read More »

FlightCar Engages Collaborative Consumption With Car Shares

FlightCar Fiat Customer 88

A rising star called FlightCar is going up against Avis, Enterprise and Hertz in the $11 billion airport car rental industry. Since February, it’s been offering car-share rentals at 50%-70% off conventional rental prices and giving car owners ecological and financial incentives to share. The collaborative travel and car sharing trends the service represents could be good news for travelers.  ... Read More »

Is Travel on Twitter Getting Tired?


Is Travel on Twitter Getting Tired? Let me get my “conspiracy theory” out here first: Imperialistic, giant players like Google, Twitter, Facebook build  social nets to ensnare us into doing their bidding by populating them to an extreme, which in turn makes big bucks for them. Are we then willing tools of their master plan to do their bidding? But ... Read More »

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