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TripAdvisor Barred from Claiming Reviews are Honest, Real

TripAdvisor Barred from Claiming Reviews are Honest, Real Hotelmarketing’s web site  broke news saying that a UK advertising “watchdog” ruled that since  TripAdvisor’s reviews can be posted with no form of verification, TripAdvisor “must no longer claim all of its reviews are honest or from real people.” What can this possibly mean to a company whose entire reason for existence ... Read More »

Loving Travel Almost as Much as Family

Snapshot of the American Traveler It’s a bit startling to learn that our passion for travel is second only to our passion for our families. I learned this from  travel trade sites which often have more interesting things to say than consumer travel publications or sites. Travel trade sites and magazines often have more interesting stuff  than consumer travel publications. ... Read More »

Babymoons, Booties and B&Bs

Babymoons, Booties and B&Bs Jennifer and Craig Ruckert, a very attractive 30 something couple were sitting in front of a terrific fire, enjoying some great cheeses and local wines, a regular pre-dinner ritual  at the Tidewater Inn, in the laid back, classy Connecticut shore town of Madison. Except Jennifer wasn’t drinking wine. She was nursing a sparkling-something drink because she’s ... Read More »

Facebook, Twitter Fail to Promote Brands: Offline Works Better

Facebook, Twitter Fail to Promote Brands: Offline Works Better There’s no doubt marketers and brand managers are spending lots of human and real capital to leverage the power of Social Sites, especially Facebook and Twitter. But does it do them any good? Meaning, do consumers promote brands via Social Media regardless of how hard those brands try to get in ... Read More »

How We Make Travel Decisions

How We Make Travel Decisions At some point or other someone is always gazing into a crystal ball predicting the future of the travel industry It’s understandable given the tremendous impact, say, mobile has had in the travel space, or the daily emergence of new sites that offer interesting new search processes. There are sophisticated strategies designed to reach the ... Read More »

Battle of the Review Giants: HolidayCheck vs. TripAdvisor

Battle of the Review Giants: HolidayCheck vs. TripAdvisor In the unfolding drama of  TripAdvisor vs. Fake Reviews that has played out in various travel publications, HolidayCheck has upped the stakes by trumpeting its differences with TripAdvisor relative to the integrity of hotel reviews. In fact, the Swiss-based online travel portal, Europe’s largest, wasted no time in setting out its marketing ... Read More »

How Tourism Ireland Took Top Social Media Prize

How Tourism Ireland Took Top Social Media Prize, And Deserved it. It was no surprise to us when Tourism Ireland was tapped as the winner in the “Best Use of Social Media” contest at the Travolution Awards in London. Luck of the Irish? Hardly . We’ve worked under contract with Tourism Ireland producing short-form Irish  Travel Video PostCards, and they ... Read More »

When Did Travelers Become Transumers?

When Did Travelers Become Transumers? Get comfortable with the term “Transumer,” because you’ll be hearing it often. Correspondent Charlene Rook uses it in her informative articles in Sparksheet to refer to the flow of goods and services by savvy hospitality and travel marketers that follow a traveler wherever he or she may be in the travel cycle. In other words, ... Read More »

The Lure of Dark Tourism: Murder, Mayhem and Mystery

The Lure of Dark Tourism: Murder and Mayhem Places like Cambodia’s Killing Fields,  Auschwitz, New York’s Ground Zero, or the Wolf’s Lair where Hitler barely survived an assassination attempt in 1944, exert a powerful pull on travelers. But what’s the fascination? Professor John Lennon of Glasgow University wrote a book exploring exactly the question, why do we want to travel ... Read More »

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