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Location Based Mobile Brands on Demand

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Location Based Mobile Brands on Demand Location-based marketing or geo-location allows a business to “capture a customer” when he or she is near a place of business creating, what the Hospitality Sales and Marketing Association International (HSMAI) calls a “here and now experience for consumers”…meaning, delivering real-time calls to action to buy, explore or just engage customers. It’s what they’re ... Read More »

Out Guessing The Hotel Guests

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Out Guessing The Hotel Guests It’s one of the great ironies of social networking that companies, in this case hotels, hire top marketing research firms and pay them big bucks to determine customer needs and levels of satisfaction. Instead, the hotels should really spend more time reading the comments posted to their sites or blogs and get no-cost, real-world, real-time ... Read More »

Foursquare Takes Aim At Travel and Tourism

Twitter Follow Foursquare Takes On Travel and Tourism I sat in on a Tweetchat (#lbschat) last week on how Location Based Services (LBS) affect Travel and Tourism. I was of course impressed with the sharp, fast-thinking minds of the chatters, and especially impressed at how much of an impact LBS, especially Foursquare are having on the travel experience, and the ... Read More »

Consumer Reports “Concerned” about Google-ITA Deal

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Consumer Reports “Concerned” about Google-ITA Deal on Air Travelers With its big stick and bigger voice, Consumer Reports (CR) announced in its blog that Google’s planned acquisition of ITA Software “ has the potential to limit consumer choice in the already complex market of online travel.” Hotel Marketing .com reported that CR stepped into the fierce battle between Google and ... Read More »

Battle of the Brands: Leveraging Location Based Marketing

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Battle of the Brands: Leveraging Location Based Marketing Last week I was invited by the Hospitality Sales & Marketing Association International (HSMAI) to attend a webinar called Leveraging Location Based Marketing. HSMAI is combination think tank, marketing organization and university with a strong travel industry and on-line presence. The presenters were Brian Fitzgerald of TIG Global and Loren Gray, Director ... Read More »

Google Creates Rough Waters for Kayak IPO

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Google Creates Rough Waters for Kayak IPO When we reported on the game-changing 700 million Google -ITA software deal last summer, we quoted Kayak’s Director of Marketing, Robert Birge, as saying he wasn’t especially worried by the deal that would, in effect, give Google dominance in the 80 billion-dollar market for online travel services. Cambridge-based ITA Software controls all the ... Read More »

Travel Searches Leave Google Behind

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Are Google’s Days Numbered? Difficult as it is to imagine, Travel Daily News international says that in the all-important travel space, mobile phone manufacturers look ready to take over from Google as major technology players in the lucrative travel and tourism business. Working with the World Travel Market’s Global Trends Report out of London, both Travel Daily News and Opodo ... Read More »

How Does Saying “I Love You” at 32,000 Feet Sound?

“To Text or Not To Text in Flight.” Is Line2 the Answer? Many airline passengers forget to turn their cell phones off in flight, or maybe obstinately refuse to. And yet there isn’t a singe instance in which an “on” cell phone has been responsible for an airline accident, though Wikipedia predictably suggests it’s somehow possible. But, mobile phone use ... Read More »

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