The Best of New Media Travel!
Home » Technologypage 3

Technology

Why Companies Stress Brand Promotion Over Customer Service

Why Companies Stress Brand Promotion Over Customer Service You can’t blame travel suppliers and companies for their myopia. For all too many years they’ve had a Pavlovian response to their brands: promote them, and get around to taking care of customers later. Or maybe never. In spite of all the brouhaha that suggested social media was the way of connecting ... Read More »

​Women ‘Family Travel’ Bloggers Rule

Women Family Travel Bloggers Rule the Internet Used to be they were called “mommybloggers,” but that was before their Klout scores soared and corporations avidly courted them. And while I may be exaggerating, I’m not by much. This group of bright, engaged mothers (and some dads) who travel with their kids and run homes and blog, now run the family ... Read More »

Apple Ends Boring Visitor Information Centers

Apple Ends Boring Visitor Information Centers One of the vexing ironies of travel is that Visitor Information Centers (VIC) do little to nothing to enhance or promote the destination they represent. If anything, they can be a “turn off” for the destination. Visitor centers are usually some functional building filled with tired staffers surrounded by lots of brochures, a few ... Read More »

Can Technology Reduce the Stress and Uncertainty of Travel?

Can Travel Technology Reduce the Stress and Uncertainty of Travel? Andrew Curry, Director and Co-author of The Futures Company is a smart guy. When he discuses the future of travel in Travel Daily News he makes it a point of saying he tries to avoid techno-centric visions of the future, stuff like flying cars and all-wise robots. These assumptions or ... Read More »

Facebook, Twitter Fail to Promote Brands: Offline Works Better

Facebook, Twitter Fail to Promote Brands: Offline Works Better There’s no doubt marketers and brand managers are spending lots of human and real capital to leverage the power of Social Sites, especially Facebook and Twitter. But does it do them any good? Meaning, do consumers promote brands via Social Media regardless of how hard those brands try to get in ... Read More »

When Technology Fails: Guests Locked Out of Rooms

When Technology Fails: Guests Locked Out of Rooms Guests at the Denver Marriott Tech Center would have loved a set of hard keys to their rooms on New Year’s Eve because, as if by magic, a computer malfunction locked every guest out of their hotel rooms. And locked the elevators shut. Bad enough, but this was just before the stroke ... Read More »

How We Make Travel Decisions

How We Make Travel Decisions At some point or other someone is always gazing into a crystal ball predicting the future of the travel industry It’s understandable given the tremendous impact, say, mobile has had in the travel space, or the daily emergence of new sites that offer interesting new search processes. There are sophisticated strategies designed to reach the ... Read More »

When Did Travelers Become Transumers?

When Did Travelers Become Transumers? Get comfortable with the term “Transumer,” because you’ll be hearing it often. Correspondent Charlene Rook uses it in her informative articles in Sparksheet to refer to the flow of goods and services by savvy hospitality and travel marketers that follow a traveler wherever he or she may be in the travel cycle. In other words, ... Read More »

Billions Spent, But Are We Any Safer?

tsa-backscatter-scanner-images

Billions Spent, But Are We Any Safer? In its usual witty, acerbic but always readable content, Fastcompany.com  looks at the Transportation Security Administration’s huge expenditures on air travel since 9/11 in their efforts to keep us safe. How big is huge? Fifty-six plus billion dollars spent on schemes and strategies that more of ten than not fall flat or never ... Read More »

When Do We Share Travel Information? ?

When Do We Share Travel Information? We recently did an article on why social media mavens don’t use their social media accounts to complain about bad service or disappointing travel experiences. Now, according to the  marketing company, Milestone,  there’s a twist to this thinking. While travelers may prefer to lodge their travel complaints directly to the hotel or destination, it ... Read More »

Scroll To Top