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Tag Archives: visuals

Why Visual Story Telling Isn’t Happening

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Why Visual Story Telling Isn’t Happening It’s a strange contradiction. We’re told visuals drive bookings, traveler interest. We hear that travelers looking to book will be compelled to do so by rich images that tell the kinds of stories we want to buy into. But the visuals we typically see are sterile and empty. VFM Leonardo,  a leader in online ... Read More »

Visual Storytelling Critical for Social Media Success

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Visual Storytelling Critical for Social Media Success If it’s true that 1-minute of video is worth 1.8 million words, then hotels and travel destinations may have found the “holy grail” that converts the grazing online process of looking at hotels, to actually booking them. And there isn’t a hotel or destination in the world that isn’t seeking the business alchemy ... Read More »

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