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Video Book Reviews/Promos Drive Book Sales More than Print

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Video Book Reviews (VBR) So, authors, publicists and publishers, truthfully, how many media releases have you sent out promoting a book or author, and how are they working for you? Simply, video brings your book to life with action and effects, and video motivates the undecided or marginally interested  42% more effectively than print or text. New Media Travel and ... Read More »

Social Media Drives East Europe Indie Travel w/Video

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Social Media Drives East Europe Indie Travel (please watch the Video PostCard here or below) By Hardie Karges Twenty years after the fall of Communism, tourism is finally on the rise in Eastern Europe, and for those in the know, it’s the number one tourist destination in the world—cheap, beautiful, and friendly.  So why is it so hard to find ... Read More »

No More Boring Hotel Web Sites, Please.

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Do Hotel Web Sites Have To Be So Boring? There was an interesting round table  discussion sponsored by visual content management powerhouse, VFM Leonardo . The basic question the panel was asked to consider was this: Why is hotel web site content so boring, and how can it be made more engaging for the traveler? It so happens, that the ... Read More »

In Search Of Great Markets: Fredericton, New Brunswick, Canada

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            In Search Of Great Markets: Fredericton, New Brunswick, Canada Fredericton, the capital of New Brunswick, a Canadian Maritime  province, is not the kind of place where you’d expect a savory, colorful , high-energy outdoor farmers’ market. It’s not Marrakesh or Istanbul,  but it is a very cool, complete market with lots of exciting colors ... Read More »

Our Quick Video Tips for Travelers

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  Our Quick Video Tips for Travelers   In a recent post, Why Hotel Content is So Boring we argued, and so did the webinar panel at VFM Leonardo,  that hotel content is boring in part because their images are vacuous, and un-engaging. They  have nothing to do with the actual emotional experience of staying at a specific hotel or ... Read More »

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