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Tag Archives: TripAdvissor

Who Writes Hotel Reviews Anyway: The Demographics of Reviews and Reviewers

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Who Writes Hotel Reviews Anyway: The Demographics of Reviews and Reviewers Reviews are critical to the hotel industry’s success. In fact, they’re critical to just about any business, but hotels are especially vulnerable because a hotel stay is a big emotional and financial investment, and travelers want to get it right. So they read many hotel reviews, and read them ... Read More »

Buying Fake Reviews on TripAdvisor

Paying for Positive Reviews on TripAdvisor If power corrupts then as they say absolute power corrupts absolutely. TripAdvisor, with it’s 45 million reviews of some 500,000 destinations is the undisputed powerhouse in shaping people’s perceptions of what hotel they should stay in and where. Good or bad reviews on the giant site can profoundly affect a hotel’s bottom line. So ... Read More »

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