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Tag Archives: TripAdvisor

Death by Too Many Reviews: When is Enough Enough?

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Death by Too Many Reviews: When is Enough  Enough? Reviews do matter. A report by SAS noted that positive reviews (less so TripAdvisor-based rank and brand), followed by lower price were the most important influencers of choice. And lower price or higher ratings don’t overcome the impact of negative reviews. But even in America, it’s possible that more isn’t better. ... Read More »

TripAdvisor’s Big Blunder

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Did TripAdvisor Make a Big Mistake in Removing Reviews? The case involves Mr. Ziggy Hussain who runs the popular Ziggy’s Spice House in downtown Halifax (Nova Scotia), Canada. According to the Halifax Courier, TripAdvisor summarily removed 280 reviews after its “fraud detection system indicated suspicious activity.” The result: Hussain’s restaurant was demoted from the number one position in the town ... Read More »

Chasing Gold: Do Top Rankings Really Increase Hotel Revenue?

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Chasing Gold: Do Top Rankings Really Increase Hotel Revenue? Hotels live and die by the number and kinds of reviews they get. Especially on TripAdvisor, because the quantity, quality and frequency of reviews a hotel receives there, determine a hotel’s all-important ranking. Very little is said about the authenticity of a review, but regardless, even a small change in TripAdvisor’s ... Read More »

Is GuestComment Poised to Revolutionize Muddled Review Sites?

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   Is GuestComment Poised to Revolutionize Muddled Review Sites? We hope so. When New Media Travel spoke to the owners of 40 Putney Road, a Brattelboro, Vermont,B&B, we were curious about how this new brand of innkeepers was using social media to build a loyal client base. Inn owner Tim Brady said something very interesting. In a discussion about TripAdvisor ... Read More »

Who Will Review and Rank the Review Sites?

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Who Will Review and Rank the Review Sites? Or who will turn the tables and keep review sites and their reviews honest? By now we’ve heard enough to know fraudulent, unverified reviews on heretofore sacrosanct review sites are rampant. In many ways, they’re a violation of the trust travelers place in those sites. TripAdvisor has been cited by UK authorities ... Read More »

TripAdvisor Barred from Claiming Reviews are Honest, Real

TripAdvisor Barred from Claiming Reviews are Honest, Real Hotelmarketing’s web site  broke news saying that a UK advertising “watchdog” ruled that since  TripAdvisor’s reviews can be posted with no form of verification, TripAdvisor “must no longer claim all of its reviews are honest or from real people.” What can this possibly mean to a company whose entire reason for existence ... Read More »

Battle of the Review Giants: HolidayCheck vs. TripAdvisor

Battle of the Review Giants: HolidayCheck vs. TripAdvisor In the unfolding drama of  TripAdvisor vs. Fake Reviews that has played out in various travel publications, HolidayCheck has upped the stakes by trumpeting its differences with TripAdvisor relative to the integrity of hotel reviews. In fact, the Swiss-based online travel portal, Europe’s largest, wasted no time in setting out its marketing ... Read More »

TripAdvisor Plot Thickens: Second Charges Filed

TripAdvisor Plot Thickens: Second Charges Filed The review giant seems reeling these days with legal and PR woes from all directions. In the latest plot development, Hotelmarketing.com  reports that a more serious complaint against TripAdvisor  has been lodged with the Advertising Standards Authority, the UK organization charged with regulating advertising across all media. The second probe, instigated by reputation management ... Read More »

TripAdvisor Takes Legal Action Against Fake Reviews: Trouble Ahead?

TripAdvisor’s Legal Action Goes Forward: Trouble Ahead? Chris Emmins, reporting for KwikChex, says that the legal action TripAdvisor is now taking against hotels that solicit and post false reviews, is “tearing TripAdvisor apart.” KwikChex the dogged, Wikipedia-like global reputation protection company based in the UK, just reported that TripAdvisor has proceeded against hotels that have egregiously faked positive reviews on ... Read More »

TripAdvisor “Makes Nice” With Hotels

TripAdvisor “Makes Nice” With Hotels At least that’s what most observers think. Or they believe the move is a reaction to Google’s increasingly strong forays into the travel space. The relationship between hoteliers and TripAdvisor has not been a happy one. Successful hotel managers or innkeepers like Dick Pabich of the popular Salem Inn in Salem, Massachusetts, have been burned ... Read More »

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