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Tag Archives: Travel News

When Did Travel Become a Commodity?

When did travel become a commodity and not an experience

When Did Travel Become a Commodity? When did it stop being an experience and more of a package, a deal, a search result? Travel has turned into an obsession for the cheapest airfare, cheapest hotel room and pretty much the lowest, cheapest  cost for anything and every thing related to travel. Wasn’t so long ago that airlines, the most “commodified” ... Read More »

Why Travel Marketers Are Wasting Time on Social Media

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Why Travel Marketers Are Wasting Time on Social Media How surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, via a social media link or a link shared by by a friend. So reports Hotelmarketing.com. Does this mean hotels are wasting their time chasing the Holy ... Read More »

Social Media’s Big Data Puts the Fun Back in Travel

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Social Media’s Big Data Puts the Fun Back in Travel “Big Data” derived from social media has almost become a buzz word in decision-making, product-innovation circles. Now, a report coming out of Amadeus, a technology company that provides IT solutions to the travel and tourism industry, says that big data is poised to “shape the future of the travel industry.” ... Read More »

Visual Storytelling Critical for Social Media Success

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Visual Storytelling Critical for Social Media Success If it’s true that 1-minute of video is worth 1.8 million words, then hotels and travel destinations may have found the “holy grail” that converts the grazing online process of looking at hotels, to actually booking them. And there isn’t a hotel or destination in the world that isn’t seeking the business alchemy ... Read More »

Is Social Media Killing the Destination Travel Article?

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Is Social Media Killing the Destination Travel Article? If HuffPostTravel can declare that the “Old Travel Show is Dead, Long Live the New York Travel Festival,”  then we might be right in declaring that “Travel Destination Articles Are Dying, Long Live Social Media Travel Content.” So, when a senior editor at Technorati  told me that, going forward, all travel-related content ... Read More »

Chasing Gold: Do Top Rankings Really Increase Hotel Revenue?

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Chasing Gold: Do Top Rankings Really Increase Hotel Revenue? Hotels live and die by the number and kinds of reviews they get. Especially on TripAdvisor, because the quantity, quality and frequency of reviews a hotel receives there, determine a hotel’s all-important ranking. Very little is said about the authenticity of a review, but regardless, even a small change in TripAdvisor’s ... Read More »

Will Google and Facebook Dominate Travel? Of Course

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Will Google and Facebook Dominate Travel? Of course Will Google harness its awesome search capacity, plus its Youtube, plus social indicators from a person’s searches to make travel suggestions and shape travel experiences? And book travel too. We say, yes. They say, “yes” too. It’s widely accepted that travelers are seriously unhappy with online Travel Agents (OTA’s) – the big-box ... Read More »

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