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The End of the Frustrating Booking Process?

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New Social Technologies Demand Online Travel Agents Deliver Better Service USAToday reported that online travel companies “lag behind e-commerce retailers…in delivering a positive consumer experience.” No surprise here. For anyone who has tried booking travel that involves a flight more complicated than flying from Point A to Point B, the explanation is obvious. And it’s obvious even for those who ... Read More »

Is Social Media Killing the Destination Travel Article?

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Is Social Media Killing the Destination Travel Article? If HuffPostTravel can declare that the “Old Travel Show is Dead, Long Live the New York Travel Festival,”  then we might be right in declaring that “Travel Destination Articles Are Dying, Long Live Social Media Travel Content.” So, when a senior editor at Technorati  told me that, going forward, all travel-related content ... Read More »

Of Child Eyed Bombers, and Daffodils

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Of Child Eyed Bombers, and Daffodils by Wendie Hansen   You’ve loved them too, perhaps. people, young or old with eyes like that, they have sat at my table and I at theirs and I have visited their eyes and loved them.   So while thousands watched, and tweeted, justifiably enraged, rightly fearful, not defeated, while the mother fucker Child ... Read More »

Five Common Public Relations Myths Busted

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Five Common Public Relations Myths Busted By Jennifer Nagy “No Grandma, I don’t work at the TV station. And no, I can’t introduce you to Anderson Cooper.” One of the most undervalued and underutilized marketing tactics is public relations (a.k.a. PR). This is most likely because most people – my immediate family included – have no idea what PR is. ... Read More »

Hostel Boom Follows Social Media Model

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By Hardie Karges Travelers probably already know that hostels can save  a bunch of bucks in super-expensive Europe.  But they can save a lot of money in Asia, too.  Or Mexico, And  some now rival boutique hotels for style and atmosphere.  They aren’t just for youth anymore, either.  They are not your parents’ hostels! Though still in their infancy in ... Read More »

Lights, Action…Social Media: Movies and Travel

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Lights, Action…Social Media: Movies and Travel A funny thing happened on the way to the movies. Forty million international movie-goers opted to travel to a place where a movie they loved was shot. Travel Daily News (TDN) reports that these travelers made their travel plans and chose their destinations based on a movie they saw in 2012. Obviously, as TDN ... Read More »

Is “Socialgraphics” Travel’s Next Big Social Media Thing?

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Is “Socialgraphics” Travel’s Next Big Social Media Thing? We frequently reported in New Media Travel that hotels notoriously use photos of empty swimming pools, restaurants and rooms in their marketing material for fear of offending potential customers. Their thinking is that couples without children, for example, will be discouraged by pictures with children in them, while families may be be ... Read More »

Are Travel Marketers Wasting Time on Facebook and Twitter?

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  Are Travel Marketers Wasting Time on Facebook and Twitter? How surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, “via a social media link or a link shared by by a friend,” reports Hotelmarketing.com. Does this mean hotels are wasting their time chasing the Holy ... Read More »

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