Princess Cruises’ Facebook Travel Contest May Sink the Ship In the last month or so, I’ve received a half dozen Facebook Travel Contests offering all kinds of wonderful trips to the winner. One came from Queensland, Australia, a solid contest that was rendered irrelevant by the horrific floods there. Then there was the ...
In his very successful book, The New Rules of Marketing and PR, social media guru David Meerman Scott sounds the death knell for public relations as we have known it in the last hundred or so years. In fact, until the advent of social media, public relations hasn't changed much since ...
Carnival Cruise Lines Goes Facebook, Skips Their Web Site It’ a great video. It’s fun, alive, upbeat and touches a travel nerve: It’s Carnival Cruise Line’s new advertising campaign, “Hey America, Didja Ever.” But the video is not on the cruise line’s web site, confirming, once again, that searches for authentic ...
Social Media More Influential Than Travel Professionals It’s not exactly a big surprise, but ReadWriteWeb a popular technology blog, “officially” reported that social media was gaining serious ground in the race with travel experts as an “influencer” in the traveler’s planning process and decisions. The article gained credibility when it was ...
Of Twitter, Burgers and Hotel Performances I don't much like case studies. The ones that business school students labor through. I prefer the kinds of quick case studies I get in Entrepreneur magazine. In his “Talk of the Town” column in this month’s magazine small business “thought leader,” Chris Brogan, talks about ...
From From Kaleel eBags Pushes Travel To Embrace Social Media Charlene Li, co-author of the groundbreaking books, Groundswell, and Marketing in the Groundswell, (now CEO of Altimeter tells the story of Jim, a hard-traveling, hard-nosed computer security engineer whose key zipper on his laptop bag broke at a crucial meeting. eBags ...
From From Kaleel Flier Satisfaction Up First Time In Four Years J.D. Power and Associates' just-released press release reported the first increase in customer satisfaction with North American airlines after three years of decline. The J.D. Power and Associates North American Airline Satisfaction Report said the increase in customer satisfaction was especially ...
From From Kaleel The captain of the Oasis of the Seas drove the 5,400 passenger cruise ship into Fort Lauderdale's Port Everglades last fall, but it was Social Media channels that drove the Royal Caribbean's cruise ship, the world's largest, onto Google's most-searched list. Travel trade publication Travel Weekly reported that ...
