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Tag Archives: social media

Booking.Com’s Fun, Happy ‘Booking Epic’ Campaign Raises the Bar for Travelers

Booking.Com’s Fun, Happy ‘Booking Epic’  Campaign Raises the Bar for Travelers Turning the mundane,  frustrating  experience of booking a hotel online into a fun moment, is an act of legerdemain that only Booking.com is probably able to pull off. Take a look at their YouTube commercial to see what I mean. It’s wry, funny and self-deprecating. It’s a spoof on ... Read More »

Flight Attendants Get No Respect. But Can They Do Their Jobs?

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Flight Attendants Get No Respect.  But Can They Do Their Jobs? Wanted: Someone to push heavy carts along a narrow aisle dispensing drinks, cookies and conversation, with a smile. Applicant must be able to evacuate a plane, determine, behind closed curtains, what passengers are most likely to help in an emergency and wonder about the little girl flying alone, sitting ... Read More »

Pinterest Place Pins Pushes Pinterest into Travel

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It’s pretty amazing that Pinterest is valued at 3.8 billion dollars, even though it has no revenue. But that hasn’t stopped the popular image- driven site from expanding its reach into travel.   The company, started in 2009,  has more traffic from its mobile applications than its website,  and co- founder Evan Sharp went so far as to say Pinterest ... Read More »

Does Twitter Manipulate and Foster Paranoia?

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Does Twitter Manipulate and Foster Paranoia? Someone in my Home Feed on Twitter only posts the number of followers he/she gained. And the number of followers he/she lost. Every day. “Today I lost 5 Followers and gained 3.” “Today I lost 1 Follower and gained 0.” And so it went. The steady drumbeat of the daily report fascinated me: I ... Read More »

Why Travel Marketers Are Wasting Time on Social Media

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Why Travel Marketers Are Wasting Time on Social Media How surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, via a social media link or a link shared by by a friend. So reports Hotelmarketing.com. Does this mean hotels are wasting their time chasing the Holy ... Read More »

Are Social Media Travel Sites a Bust?

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Are Social Travel Sites a Bust? The header at Hotelmarketing was pretty blunt:  Social travel sites are screaming for attention-but users and suppliers are not impressed. According to the latest PhoCusWright data, social media in general generates so little traffic to travel websites it makes anyone wonder if there really is a need for “dedicated social media sites for travel.” ... Read More »

Brands Trump Customer Service in Social Media Use

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Brands Trump Customer Service in Social Media Use In spite of the reports suggesting social media is the way to connect with and service customers, it just may not be true. Hotelmarketing.com reported that 62% of customers are looking for more support through social media. But, brand reputation and promotions still top the list of how companies use social media. ... Read More »

Airlines Peg Ticket Prices to Passenger Profiles. Pay more?

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Airline Plan Uses Social Media to Personalize, Customize Ticket Prices Will buying an airline ticket soon be as personalized as buying a suit from a sales person? Probably, as trends go. It’s no surprise that airlines want to personalize their relationships to their customers. If they can figure out how, it would be a huge step toward making the ticket-buying ... Read More »

Social Media Powers Family Travel Trends

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Family Travel Grows Up: Family Travel Trends + Social Media By Kyle McCarthy, Family Travel Forum Forty-four per cent of adults bring children (and grandchildren) along on leisure travels. Taken as a group, they take more trips per year (4.5) than business travelers (3.9), Gen Y (3.9) or Gen X travelers (3.5), according to the 2012 Portrait of American Travelers ... Read More »

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