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Tag Archives: Sakakeeny

Collaborative Consumption: Where Travel Access Trumps Ownership

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Collaborative Consumption: Where Travel Access Trumps Ownership In a very compelling article somewhere in Lonely Planet’s Blog, Vivek Wagle, head of content and marketing at Airbnb makes the compelling argument for “collaborative consumption,” the basic business and ethical underpinning of his wildly successful “places to stay” service and website. Basically, he points, we are living in a world of “social accommodation ... Read More »

TMS Family Travel Summit Predicts Vacations Must Change As Families Change

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TMS Family Travel Summit Predicts Vacations Must Change As Families Change By Kyle McCarthy (Image/the women of the Family Travel Summit/TMS: Orlando With demand for family-friendly summer vacation destinations,  multigenerational accommodations and organized tours at an all-time high according to industry sources, the moms behind the first TMS Family Travel Summit decided to look at what “family travel” really means. ... Read More »

The End of the Frustrating Booking Process?

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New Social Technologies Demand Online Travel Agents Deliver Better Service USAToday reported that online travel companies “lag behind e-commerce retailers…in delivering a positive consumer experience.” No surprise here. For anyone who has tried booking travel that involves a flight more complicated than flying from Point A to Point B, the explanation is obvious. And it’s obvious even for those who ... Read More »

Is Social Media Killing the Destination Travel Article?

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Is Social Media Killing the Destination Travel Article? If HuffPostTravel can declare that the “Old Travel Show is Dead, Long Live the New York Travel Festival,”  then we might be right in declaring that “Travel Destination Articles Are Dying, Long Live Social Media Travel Content.” So, when a senior editor at Technorati  told me that, going forward, all travel-related content ... Read More »

Why The WiFi Fuss? Hotel Guests Should Never Have to Pay for It

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Why The WiFi Fuss? Hotel Guests Should Never Have to Pay for It Hotel guests have said it again and again: after location, and service that exceeds  expectations, free and reliable WiFi matters the most. So why do hotels charge for WiFi and why do guests have to struggle find a location that works? Hotelchatter says that while most hotels ... Read More »

Social Media Drives East Europe Indie Travel w/Video

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Social Media Drives East Europe Indie Travel (please watch the Video PostCard here or below) By Hardie Karges Twenty years after the fall of Communism, tourism is finally on the rise in Eastern Europe, and for those in the know, it’s the number one tourist destination in the world—cheap, beautiful, and friendly.  So why is it so hard to find ... Read More »

Chasing Gold: Do Top Rankings Really Increase Hotel Revenue?

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Chasing Gold: Do Top Rankings Really Increase Hotel Revenue? Hotels live and die by the number and kinds of reviews they get. Especially on TripAdvisor, because the quantity, quality and frequency of reviews a hotel receives there, determine a hotel’s all-important ranking. Very little is said about the authenticity of a review, but regardless, even a small change in TripAdvisor’s ... Read More »

Will Google and Facebook Dominate Travel? Of Course

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Will Google and Facebook Dominate Travel? Of course Will Google harness its awesome search capacity, plus its Youtube, plus social indicators from a person’s searches to make travel suggestions and shape travel experiences? And book travel too. We say, yes. They say, “yes” too. It’s widely accepted that travelers are seriously unhappy with online Travel Agents (OTA’s) – the big-box ... Read More »

Creating Exciting Hotel Websites for Guests and SEO

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Creating Exciting Hotel Websites for Guests…and SEO In a relatively recent article that proved very popular with readers and travel industry pros, New Media Travel asked, “Why Are Hotel Websites so Boring?” We had our own theories, especially the one that said hotels do not want to offend certain potential customers by showing, for example, mixed-race couples or, say,  real ... Read More »

Brands Trump Customer Service in Social Media Use

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Brands Trump Customer Service in Social Media Use In spite of the reports suggesting social media is the way to connect with and service customers, it just may not be true. Hotelmarketing.com reported that 62% of customers are looking for more support through social media. But, brand reputation and promotions still top the list of how companies use social media. ... Read More »

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