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Death by Too Many Reviews: When is Enough Enough?

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Death by Too Many Reviews: When is Enough  Enough? Reviews do matter. A report by SAS noted that positive reviews (less so TripAdvisor-based rank and brand), followed by lower price were the most important influencers of choice. And lower price or higher ratings don’t overcome the impact of negative reviews. But even in America, it’s possible that more isn’t better. ... Read More »

Moving Past Dedicated Review Sites

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Moving Beyond Dedicated Review Sites Certainly this is not to say that powerhouse, dedicated review sites like Yelp and TripAdvisor will soon be obsolete, or redundant. But as travelers increasingly use ratings and reviews less to research a trip ( or product/service), and more to actually buying, the importance of broad-based, dedicated rating sites may be declining. Why? Customers are ... Read More »

TripAdvisor’s Big Blunder

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Did TripAdvisor Make a Big Mistake in Removing Reviews? The case involves Mr. Ziggy Hussain who runs the popular Ziggy’s Spice House in downtown Halifax (Nova Scotia), Canada. According to the Halifax Courier, TripAdvisor summarily removed 280 reviews after its “fraud detection system indicated suspicious activity.” The result: Hussain’s restaurant was demoted from the number one position in the town ... Read More »

Data Darwinism: Good, Bad and Ugly Reviews, and Who Writes Them

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Data Darwinism: Good, Bad and Ugly Reviews, and Who Writes Them Reviews do matter, but what seems to matter more is who writes them, and the question, can they be predicted? And it seems Airbnb is saying, “yes.” Booking an Airbnb place anywhere can be a 50-50 proposition, but it’s the very unpredictability and rich individuality of each place that ... Read More »

Why The WiFi Fuss? Hotel Guests Should Never Have to Pay for It

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Why The WiFi Fuss? Hotel Guests Should Never Have to Pay for It Hotel guests have said it again and again: after location, and service that exceeds  expectations, free and reliable WiFi matters the most. So why do hotels charge for WiFi and why do guests have to struggle find a location that works? Hotelchatter says that while most hotels ... Read More »

Video Book Reviews/Promos Drive Book Sales More than Print

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Video Book Reviews (VBR) So, authors, publicists and publishers, truthfully, how many media releases have you sent out promoting a book or author, and how are they working for you? Simply, video brings your book to life with action and effects, and video motivates the undecided or marginally interested  42% more effectively than print or text. New Media Travel and ... Read More »

Social Media Plays Minor Role in How We Choose Hotels

Social Media Plays Minor Role in How We Choose Hotels What would you guess most determines how we choose a hotel? Price? Location? Recommendation by a friend or someone else? In a connected Social Media world, it’s surprising to discover that what our friends, and friends of friends recommend, say on Facebook or other sharing platforms, counts for only 6.8 ... Read More »

No More Boring Hotel Web Sites, Please.

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Do Hotel Web Sites Have To Be So Boring? There was an interesting round table  discussion sponsored by visual content management powerhouse, VFM Leonardo . The basic question the panel was asked to consider was this: Why is hotel web site content so boring, and how can it be made more engaging for the traveler? It so happens, that the ... Read More »

Is GuestComment Poised to Revolutionize Muddled Review Sites?

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   Is GuestComment Poised to Revolutionize Muddled Review Sites? We hope so. When New Media Travel spoke to the owners of 40 Putney Road, a Brattelboro, Vermont,B&B, we were curious about how this new brand of innkeepers was using social media to build a loyal client base. Inn owner Tim Brady said something very interesting. In a discussion about TripAdvisor ... Read More »

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