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Tag Archives: press releases

Kill the Travel Press Release-Tweet it Instead


Kill the Travel Press Release-Tweet it Instead So I was sitting at a media dinner when I overheard someone from a Canadian tourism office say to her companion that they were thinking of no longer sending travel media releases out, and Tweeting them instead. I was taken aback because I had an hour ago just written this article and thought somehow ... Read More »

Rescuing the Travel PR Release: Tips, Tricks and Traps


In spite of the huge changes Social Media has caused in the way information is created and distributed, the untargeted, word-dense travel press release still dominates. It’s the type most often sent to travel bloggers (and off-line media) in the hope that someone somewhere will pick it up and run with it. Except almost no one “runs with,” or publishes ... Read More »

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