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Tag Archives: PR

Five Common Public Relations Myths Busted


Five Common Public Relations Myths Busted By Jennifer Nagy “No Grandma, I don’t work at the TV station. And no, I can’t introduce you to Anderson Cooper.” One of the most undervalued and underutilized marketing tactics is public relations (a.k.a. PR). This is most likely because most people – my immediate family included – have no idea what PR is. ... Read More »

Rescuing the Travel PR Release: Tips, Tricks and Traps


In spite of the huge changes Social Media has caused in the way information is created and distributed, the untargeted, word-dense travel press release still dominates. It’s the type most often sent to travel bloggers (and off-line media) in the hope that someone somewhere will pick it up and run with it. Except almost no one “runs with,” or publishes ... Read More »

Why Travel Public Relations Must Change

From NMT Images Why Travel Public Relations Has to Change In his very successful book, The New Rules of Marketing and PR, social media guru David Meerman Scott sounds the death knell for public relations as we have known it in the last hundred or so years. In fact, until the advent of social media, public relations hasn’t changed much ... Read More »

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