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Tag Archives: news

Booking.Com’s Fun, Happy ‘Booking Epic’ Campaign Raises the Bar for Travelers

Booking.Com’s Fun, Happy ‘Booking Epic’  Campaign Raises the Bar for Travelers Turning the mundane,  frustrating  experience of booking a hotel online into a fun moment, is an act of legerdemain that only Booking.com is probably able to pull off. Take a look at their YouTube commercial to see what I mean. It’s wry, funny and self-deprecating. It’s a spoof on ... Read More »

Millennials Change the Face of Hotel Design

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Millennials Change the Face of Hotel Design Wasn’t so long ago that all hotels pretty much looked alike. Just another pretty face, or not so pretty. There were some differences in the design of a luxury lobby and bar, versus, say the lobby and bar of a moderate-priced hotel chain. No one would confuse a Four Seasons with a Best ... Read More »

Will Facebook Dominate Travel Impulses

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Will Facebook Dominate Travel Impulses If you’re looking for a sales job in travel, now might be the time to approach Facebook. The giant Social Media site is on a mission to further elbow its way into the travel space and has been reorganizing its sales force. As HotelMarketing, reports Facebook has been recruiting for travel sales representatives as it ... Read More »

Luxury Travelers are Skeptical About Luxury Travel Brands

Why Luxury Travelers are Not Impressed by Luxury Travel Brands You’d think that the “rich and famous” would naturally be drawn to top hotel brands, names synonymous with luxury like the Ritz-Carlton and Four Seasons. But Luxury Daily in an article by   Joe McCarthy, says it ain’t necessarily so. Apparently very few of the top 10% of the wealthy “have ... Read More »

Does Twitter Manipulate and Foster Paranoia?

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Does Twitter Manipulate and Foster Paranoia? Someone in my Home Feed on Twitter only posts the number of followers he/she gained. And the number of followers he/she lost. Every day. “Today I lost 5 Followers and gained 3.” “Today I lost 1 Follower and gained 0.” And so it went. The steady drumbeat of the daily report fascinated me: I ... Read More »

Death by Too Many Reviews: When is Enough Enough?

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Death by Too Many Reviews: When is Enough  Enough? Reviews do matter. A report by SAS noted that positive reviews (less so TripAdvisor-based rank and brand), followed by lower price were the most important influencers of choice. And lower price or higher ratings don’t overcome the impact of negative reviews. But even in America, it’s possible that more isn’t better. ... Read More »

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