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Is “Socialgraphics” Travel’s Next Big Social Media Thing?

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Is “Socialgraphics” Travel’s Next Big Social Media Thing? We frequently reported in New Media Travel that hotels notoriously use photos of empty swimming pools, restaurants and rooms in their marketing material for fear of offending potential customers. Their thinking is that couples without children, for example, will be discouraged by pictures with children in them, while families may be be ... Read More »

Are Travel Marketers Wasting Time on Facebook and Twitter?

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  Are Travel Marketers Wasting Time on Facebook and Twitter? How surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, “via a social media link or a link shared by by a friend,” reports Hotelmarketing.com. Does this mean hotels are wasting their time chasing the Holy ... Read More »

When Travel Marketing Conferences Falls Short

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When a Travel Marketing Conference Falls Short I went to the recently held, high-powered Association of Travel Marketing Executives (ATME) 2011 conference eager to pick up the latest in travel trends, and come back with content for an article on the forward-looking state of travel. Half way through the two day meet I began to feel I wasn’t getting what ... Read More »

eBags Pushes Travel To Embrace Social Media

From From Kaleel eBags Pushes Travel To Embrace Social Media Charlene Li, co-author of the groundbreaking books, Groundswell, and Marketing in the Groundswell, (now CEO of Altimeter tells the story of Jim, a hard-traveling, hard-nosed computer security engineer whose key zipper on his laptop bag broke at a crucial meeting. eBags replaced the bag, but they also listened to the ... Read More »

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