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Looking For a Better Webinar on Using Video

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Looking For a Better Webinar on How Video, Images Turn Lookers into Bookers How do action-less, people-less, laughter-less, romance-less, love-less  videos emotionally engage and move us? Move us to book or buy? VFLeonardo is an acknowledged leader in the art of visual storytelling, promoting their services to the travel industry and beyond. Their recent  webinar was called “Lets Get Visual: ... Read More »

Booking.Com’s Fun, Happy ‘Booking Epic’ Campaign Raises the Bar for Travelers

Booking.Com’s Fun, Happy ‘Booking Epic’  Campaign Raises the Bar for Travelers Turning the mundane,  frustrating  experience of booking a hotel online into a fun moment, is an act of legerdemain that only Booking.com is probably able to pull off. Take a look at their YouTube commercial to see what I mean. It’s wry, funny and self-deprecating. It’s a spoof on ... Read More »

Millennials Change the Face of Hotel Design

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Millennials Change the Face of Hotel Design Wasn’t so long ago that all hotels pretty much looked alike. Just another pretty face, or not so pretty. There were some differences in the design of a luxury lobby and bar, versus, say the lobby and bar of a moderate-priced hotel chain. No one would confuse a Four Seasons with a Best ... Read More »

Luxury Travelers are Skeptical About Luxury Travel Brands

Why Luxury Travelers are Not Impressed by Luxury Travel Brands You’d think that the “rich and famous” would naturally be drawn to top hotel brands, names synonymous with luxury like the Ritz-Carlton and Four Seasons. But Luxury Daily in an article by   Joe McCarthy, says it ain’t necessarily so. Apparently very few of the top 10% of the wealthy “have ... Read More »

Data Darwinism: Good, Bad and Ugly Reviews, and Who Writes Them

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Data Darwinism: Good, Bad and Ugly Reviews, and Who Writes Them Reviews do matter, but what seems to matter more is who writes them, and the question, can they be predicted? And it seems Airbnb is saying, “yes.” Booking an Airbnb place anywhere can be a 50-50 proposition, but it’s the very unpredictability and rich individuality of each place that ... Read More »

Making Business Travelers Happy

Making Business Travelers Happy Business road warriors have at least this much in common with ET: Calling home while away is their top priority. But it seems in the 21st century, just hearing a voice on the telephone no longer suffices. And that means they expect free Internet connections. The InterContinental Hotels Group (IHG) says it very clearly: “Being able ... Read More »

Social Media’s Big Data Puts the Fun Back in Travel

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Social Media’s Big Data Puts the Fun Back in Travel “Big Data” derived from social media has almost become a buzz word in decision-making, product-innovation circles. Now, a report coming out of Amadeus, a technology company that provides IT solutions to the travel and tourism industry, says that big data is poised to “shape the future of the travel industry.” ... Read More »

Visual Storytelling Critical for Social Media Success

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Visual Storytelling Critical for Social Media Success If it’s true that 1-minute of video is worth 1.8 million words, then hotels and travel destinations may have found the “holy grail” that converts the grazing online process of looking at hotels, to actually booking them. And there isn’t a hotel or destination in the world that isn’t seeking the business alchemy ... Read More »

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