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Tag Archives: hotel reviews

Chasing Gold: Do Top Rankings Really Increase Hotel Revenue?

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Chasing Gold: Do Top Rankings Really Increase Hotel Revenue? Hotels live and die by the number and kinds of reviews they get. Especially on TripAdvisor, because the quantity, quality and frequency of reviews a hotel receives there, determine a hotel’s all-important ranking. Very little is said about the authenticity of a review, but regardless, even a small change in TripAdvisor’s ... Read More »

Is GuestComment Poised to Revolutionize Muddled Review Sites?

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   Is GuestComment Poised to Revolutionize Muddled Review Sites? We hope so. When New Media Travel spoke to the owners of 40 Putney Road, a Brattelboro, Vermont,B&B, we were curious about how this new brand of innkeepers was using social media to build a loyal client base. Inn owner Tim Brady said something very interesting. In a discussion about TripAdvisor ... Read More »

Who Writes Hotel Reviews Anyway: The Demographics of Reviews and Reviewers

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Who Writes Hotel Reviews Anyway: The Demographics of Reviews and Reviewers Reviews are critical to the hotel industry’s success. In fact, they’re critical to just about any business, but hotels are especially vulnerable because a hotel stay is a big emotional and financial investment, and travelers want to get it right. So they read many hotel reviews, and read them ... Read More »

Who Will Review and Rank the Review Sites?

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Who Will Review and Rank the Review Sites? Or who will turn the tables and keep review sites and their reviews honest? By now we’ve heard enough to know fraudulent, unverified reviews on heretofore sacrosanct review sites are rampant. In many ways, they’re a violation of the trust travelers place in those sites. TripAdvisor has been cited by UK authorities ... Read More »

TripAdvisor Plot Thickens: Second Charges Filed

TripAdvisor Plot Thickens: Second Charges Filed The review giant seems reeling these days with legal and PR woes from all directions. In the latest plot development, Hotelmarketing.com  reports that a more serious complaint against TripAdvisor  has been lodged with the Advertising Standards Authority, the UK organization charged with regulating advertising across all media. The second probe, instigated by reputation management ... Read More »

TripAdvisor Takes Legal Action Against Fake Reviews: Trouble Ahead?

TripAdvisor’s Legal Action Goes Forward: Trouble Ahead? Chris Emmins, reporting for KwikChex, says that the legal action TripAdvisor is now taking against hotels that solicit and post false reviews, is “tearing TripAdvisor apart.” KwikChex the dogged, Wikipedia-like global reputation protection company based in the UK, just reported that TripAdvisor has proceeded against hotels that have egregiously faked positive reviews on ... Read More »

TripAdvisor “Makes Nice” With Hotels

TripAdvisor “Makes Nice” With Hotels At least that’s what most observers think. Or they believe the move is a reaction to Google’s increasingly strong forays into the travel space. The relationship between hoteliers and TripAdvisor has not been a happy one. Successful hotel managers or innkeepers like Dick Pabich of the popular Salem Inn in Salem, Massachusetts, have been burned ... Read More »

TripAdvisor Hits 50 Million Mark. Last Hurrah?

TripAdvisor Hits 50 Million Mark. Last Hurrah? The Champagne should have been popping in the Massachusetts offices of TripAdvisor when it was announced that the review giant just became the first stand-alone travel site to top 50 million unique visitors a month. Using data from Comscore, TripAdvisor reported that the big event happened July 2011 when traffic was up 22% ... Read More »

Government Investigates Fake TripAdvisor Reviews

Government Investigates Fake TripAdvisor Reviews A few weeks back we reported on the stink being raised by the discovery that hotels were bribing their guests with discounts and free room stays if they wrote positive reviews about a property. We noted the corrupt or compromised reviews seemed most prevalent  in UK, and quoted TripAdvisor’s UK spokesperson as being rigorously opposed ... Read More »

Women Travelers To Hotels: Pay Attention to Us

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Women Travelers to Hotels: Pay Attention to Us It’s pretty official. A  comprehensive White Paper produced by Cornell University School of Hotel Management,  reported that “women have become the fastest growing segment of business travelers in the United States.” In data from 2010, women accounted for nearly half of all business travelers  in the United States, up a huge 43% ... Read More »

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