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Tag Archives: Forrester Research

No More Boring Hotel Web Sites, Please.

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Do Hotel Web Sites Have To Be So Boring? There was an interesting round table  discussion sponsored by visual content management powerhouse, VFM Leonardo . The basic question the panel was asked to consider was this: Why is hotel web site content so boring, and how can it be made more engaging for the traveler? It so happens, that the ... Read More »

When Travel Marketing Conferences Falls Short

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When a Travel Marketing Conference Falls Short I went to the recently held, high-powered Association of Travel Marketing Executives (ATME) 2011 conference eager to pick up the latest in travel trends, and come back with content for an article on the forward-looking state of travel. Half way through the two day meet I began to feel I wasn’t getting what ... Read More »

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