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Tag Archives: Forrester Research

No More Boring Hotel Web Sites, Please.


Do Hotel Web Sites Have To Be So Boring? There was an interesting round table  discussion sponsored by visual content management powerhouse, VFM Leonardo . The basic question the panel was asked to consider was this: Why is hotel web site content so boring, and how can it be made more engaging for the traveler? It so happens, that the ... Read More »

When Travel Marketing Conferences Falls Short


When a Travel Marketing Conference Falls Short I went to the recently held, high-powered Association of Travel Marketing Executives (ATME) 2011 conference eager to pick up the latest in travel trends, and come back with content for an article on the forward-looking state of travel. Half way through the two day meet I began to feel I wasn’t getting what ... Read More »

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