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Tag Archives: fake reviews

TripAdvisor Barred from Claiming Reviews are Honest, Real

TripAdvisor Barred from Claiming Reviews are Honest, Real Hotelmarketing’s web site  broke news saying that a UK advertising “watchdog” ruled that since  TripAdvisor’s reviews can be posted with no form of verification, TripAdvisor “must no longer claim all of its reviews are honest or from real people.” What can this possibly mean to a company whose entire reason for existence ... Read More »

TripAdvisor Plot Thickens: Second Charges Filed

TripAdvisor Plot Thickens: Second Charges Filed The review giant seems reeling these days with legal and PR woes from all directions. In the latest plot development,  reports that a more serious complaint against TripAdvisor  has been lodged with the Advertising Standards Authority, the UK organization charged with regulating advertising across all media. The second probe, instigated by reputation management ... Read More »

TripAdvisor Takes Legal Action Against Fake Reviews: Trouble Ahead?

TripAdvisor’s Legal Action Goes Forward: Trouble Ahead? Chris Emmins, reporting for KwikChex, says that the legal action TripAdvisor is now taking against hotels that solicit and post false reviews, is “tearing TripAdvisor apart.” KwikChex the dogged, Wikipedia-like global reputation protection company based in the UK, just reported that TripAdvisor has proceeded against hotels that have egregiously faked positive reviews on ... Read More »

TripAdvisor Hits 50 Million Mark. Last Hurrah?

TripAdvisor Hits 50 Million Mark. Last Hurrah? The Champagne should have been popping in the Massachusetts offices of TripAdvisor when it was announced that the review giant just became the first stand-alone travel site to top 50 million unique visitors a month. Using data from Comscore, TripAdvisor reported that the big event happened July 2011 when traffic was up 22% ... Read More »

Government Investigates Fake TripAdvisor Reviews

Government Investigates Fake TripAdvisor Reviews A few weeks back we reported on the stink being raised by the discovery that hotels were bribing their guests with discounts and free room stays if they wrote positive reviews about a property. We noted the corrupt or compromised reviews seemed most prevalent  in UK, and quoted TripAdvisor’s UK spokesperson as being rigorously opposed ... Read More »

Buying Fake Reviews on TripAdvisor

Paying for Positive Reviews on TripAdvisor If power corrupts then as they say absolute power corrupts absolutely. TripAdvisor, with it’s 45 million reviews of some 500,000 destinations is the undisputed powerhouse in shaping people’s perceptions of what hotel they should stay in and where. Good or bad reviews on the giant site can profoundly affect a hotel’s bottom line. So ... Read More »

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