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Tag Archives: Facebook

Will Facebook Dominate Travel Impulses

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Will Facebook Dominate Travel Impulses If you’re looking for a sales job in travel, now might be the time to approach Facebook. The giant Social Media site is on a mission to further elbow its way into the travel space and has been reorganizing its sales force. As HotelMarketing, reports Facebook has been recruiting for travel sales representatives as it ... Read More »

Will Google and Facebook Dominate Travel? Of Course

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Will Google and Facebook Dominate Travel? Of course Will Google harness its awesome search capacity, plus its Youtube, plus social indicators from a person’s searches to make travel suggestions and shape travel experiences? And book travel too. We say, yes. They say, “yes” too. It’s widely accepted that travelers are seriously unhappy with online Travel Agents (OTA’s) – the big-box ... Read More »

Are Travel Marketers Wasting Time on Facebook and Twitter?

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  Are Travel Marketers Wasting Time on Facebook and Twitter? How surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, “via a social media link or a link shared by by a friend,” reports Hotelmarketing.com. Does this mean hotels are wasting their time chasing the Holy ... Read More »

All Twitter Infographic Shows Social Media’s Clout on Travel

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All Twitter Infographic Shows Social Media’s Clout on Travel What do you think the most immediate post vacation activity is? It’s not paying the bills, but is, in fact, posting photos to a social network: 76% of us do that first thing after we unpack. Does this matter? Yes, because the travel business has never been better, says Hotel Marketing.com. ... Read More »

Facebook, Twitter Fail to Promote Brands: Offline Works Better

Facebook, Twitter Fail to Promote Brands: Offline Works Better There’s no doubt marketers and brand managers are spending lots of human and real capital to leverage the power of Social Sites, especially Facebook and Twitter. But does it do them any good? Meaning, do consumers promote brands via Social Media regardless of how hard those brands try to get in ... Read More »

How We Make Travel Decisions

How We Make Travel Decisions At some point or other someone is always gazing into a crystal ball predicting the future of the travel industry It’s understandable given the tremendous impact, say, mobile has had in the travel space, or the daily emergence of new sites that offer interesting new search processes. There are sophisticated strategies designed to reach the ... Read More »

When Do We Share Travel Information? ?

When Do We Share Travel Information? We recently did an article on why social media mavens don’t use their social media accounts to complain about bad service or disappointing travel experiences. Now, according to the  marketing company, Milestone,  there’s a twist to this thinking. While travelers may prefer to lodge their travel complaints directly to the hotel or destination, it ... Read More »

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