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Print vs Video: Travelers’ Choices

The Associated Press-AOL Travel Poll (September 26-28, 2008) asked travelers to rate the source of information they used in determining a vacation destination.

Only 18 percent said they relied frequently on reviews from fellow travelers.

Fourteen percent said they relied frequently on reviews from travel experts (32 percent said they never did) and 34 percent said they relied frequently on photos and videos of a destination.

Only 18 percent said they never did

Online reviews from fellow travelers

_Frequently, 18 percent

_Occasionally, 31 percent

_Rarely, 19 percent

_Never, 32 percent

Reviews from travel experts

_Frequently, 14 percent

_Occasionally, 33 percent

_Rarely, 20 percent

_Never, 33 percent

Photos or videos of destinations

_Frequently, 34 percent

_Occasionally, 30 percent

_Rarely, 18 percent

_Never, 18 percent

www.youtube.com/travelvideo

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