But that hasn’t stopped the popular image- driven site from expanding its reach into travel. The company, started in 2009, has more traffic from its mobile applications than its website, and co- founder Evan Sharp went so far as to say Pinterest is “probably the last big website…the last start up to become high -profile on the web.”
With the company’s recent roll out of Place Pins, the more than daily 1.5 million travel-related pins will leapfrog over content/images typically displayed on tiled boards, and will now be shown on maps, a significant move into the travel space by Pinterest.
Techcrunch correctly reported a connection between Place Pins and Pinterest’s needs for revenue.
Place Pins borrows from Foursquare’s API and existing map technology, and can easily link businesses around the world with Pinterest pinners.
Mashable notes that Place Pins neatly combines the beauty of imagery with the functionality and usefulness of a map, a travel dimension that Pinterest was missing.
The process is pretty simple. Users chose “Add a Map” when they create a new board or edit an existing board’s settings.
Four Seasons Hotel and Resort is apparently one of the first to receive early launch access to Place Pins, which complement its online trip planning service, Pin.Pack.Go, connecting guests with Four Seasons worldwide local experts.
The strong mobile application enhances the travel experience by allowing travelers to find new places while on the road, get details, share with friends and plan travel, from image to image. This time travelers travel from an image to a place on a map, fulfilling Pinterest’s ambition of getting people out and about and sharing.