Kaleel

I would say its a case of the glass being “half full or half empty.”

Is 48% what was expected? How can we know the multiplier affect of a brand being mentioned, and implied here is “if mentioned at all,” 48%…arguably a vague and ambiguous statement.

But I take your point. Thanks for writing in

Cheers

Kaleel

But that’s just the start. By getting people to Like them on Facebook, Twitter, etc., brands are able to put an almost free message (usually the only cost is staff time) in front of those people daily, or even several times a day. In traditional advertising these are called impressions, but then some of those people interact back by Liking or Commenting on the brand’s post. Major brands have millions, or tens of millions of followers. Even a small company, like the Coccadotts Cake Shop in Albany, NY, can have daily interactions with 10,000+ people. This is a conversation — a word that did not exist in marketing 10 years ago.

The real measure of what marketing professionals think of the effectiveness of the various media for not just brand building but actual sales is where they’re putting their dollars. TV spending is up, online marketing (including social media) is way up, and print is way down.

Louis Gudema
Vice President of Business Development
Overdrive Interactive