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Looking For a Better Webinar on Using Video

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Looking For a Better Webinar on How Video, Images Turn Lookers into Bookers How do action-less, people-less, laughter-less, romance-less, love-less  videos emotionally engage and move us? Move us to book or buy? VFLeonardo is an acknowledged leader in the art of visual storytelling, promoting their services to the travel industry and beyond. Their recent  webinar was called “Lets Get Visual: ... Read More »

Flight Attendants Get No Respect. But Can They Do Their Jobs?


Flight Attendants Get No Respect.  But Can They Do Their Jobs? Wanted: Someone to push heavy carts along a narrow aisle dispensing drinks, cookies and conversation, with a smile. Applicant must be able to evacuate a plane, determine, behind closed curtains, what passengers are most likely to help in an emergency and wonder about the little girl flying alone, sitting ... Read More »

Why Visual Story Telling Isn’t Happening


Why Visual Story Telling Isn’t Happening It’s a strange contradiction. We’re told visuals drive bookings, traveler interest. We hear that travelers looking to book will be compelled to do so by rich images that tell the kinds of stories we want to buy into. But the visuals we typically see are sterile and empty. VFM Leonardo,  a leader in online ... Read More »

Why Travel Marketers Are Wasting Time on Social Media


Why Travel Marketers Are Wasting Time on Social Media How surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, via a social media link or a link shared by by a friend. So reports Does this mean hotels are wasting their time chasing the Holy ... Read More »

Can Nude Travel Increase the Bottom Line?


Nude Travel Increases the Bottom Line There are 270 clubs and resorts in the United States, Canada, Mexico offering clothes free vacations of all kinds. And the American Association for Nude Recreation reports 213,000 members spending 400 million plus bucks on nude vacations. It’s a global industry. The Florida-based site is pretty savvy about its mission (“to responsibly enjoy nudity ... Read More »

Moving Past Dedicated Review Sites


Moving Beyond Dedicated Review Sites Certainly this is not to say that powerhouse, dedicated review sites like Yelp and TripAdvisor will soon be obsolete, or redundant. But as travelers increasingly use ratings and reviews less to research a trip ( or product/service), and more to actually buying, the importance of broad-based, dedicated rating sites may be declining. Why? Customers are ... Read More »

More Choices or No Choices as Travel Sites Merge


Blurring of Travel Sites May Hurt Consumers Christopher Elliott, as usual, provides special insights into the “blending” of online travel agents and the impact on travelers. In the Seattle Times,  he suggests that Travelocity’s strategic marketing agreement” with long time competitor Expedia could give consumers more travel choice. Or, he suggests, it could create some sort of travel agency monopoly, ... Read More »

Are Social Media Travel Sites a Bust?


Are Social Travel Sites a Bust? The header at Hotelmarketing was pretty blunt:  Social travel sites are screaming for attention-but users and suppliers are not impressed. According to the latest PhoCusWright data, social media in general generates so little traffic to travel websites it makes anyone wonder if there really is a need for “dedicated social media sites for travel.” ... Read More »

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