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TripAdvisor’s Big Blunder

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Did TripAdvisor Make a Big Mistake in Removing Reviews? The case involves Mr. Ziggy Hussain who runs the popular Ziggy’s Spice House in downtown Halifax (Nova Scotia), Canada. According to the Halifax Courier, TripAdvisor summarily removed 280 reviews after its “fraud detection system indicated suspicious activity.” The result: Hussain’s restaurant was demoted from the number one position in the town ... Read More »

Data Darwinism: Good, Bad and Ugly Reviews, and Who Writes Them

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Data Darwinism: Good, Bad and Ugly Reviews, and Who Writes Them Reviews do matter, but what seems to matter more is who writes them, and the question, can they be predicted? And it seems Airbnb is saying, “yes.” Booking an Airbnb place anywhere can be a 50-50 proposition, but it’s the very unpredictability and rich individuality of each place that ... Read More »

Making Business Travelers Happy

Making Business Travelers Happy Business road warriors have at least this much in common with ET: Calling home while away is their top priority. But it seems in the 21st century, just hearing a voice on the telephone no longer suffices. And that means they expect free Internet connections. The InterContinental Hotels Group (IHG) says it very clearly: “Being able ... Read More »

Visual Storytelling Critical for Social Media Success

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Visual Storytelling Critical for Social Media Success If it’s true that 1-minute of video is worth 1.8 million words, then hotels and travel destinations may have found the “holy grail” that converts the grazing online process of looking at hotels, to actually booking them. And there isn’t a hotel or destination in the world that isn’t seeking the business alchemy ... Read More »

Why The WiFi Fuss? Hotel Guests Should Never Have to Pay for It

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Why The WiFi Fuss? Hotel Guests Should Never Have to Pay for It Hotel guests have said it again and again: after location, and service that exceeds  expectations, free and reliable WiFi matters the most. So why do hotels charge for WiFi and why do guests have to struggle find a location that works? Hotelchatter says that while most hotels ... Read More »

Social Media Drives East Europe Indie Travel w/Video

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Social Media Drives East Europe Indie Travel (please watch the Video PostCard here or below) By Hardie Karges Twenty years after the fall of Communism, tourism is finally on the rise in Eastern Europe, and for those in the know, it’s the number one tourist destination in the world—cheap, beautiful, and friendly.  So why is it so hard to find ... Read More »

Chasing Gold: Do Top Rankings Really Increase Hotel Revenue?

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Chasing Gold: Do Top Rankings Really Increase Hotel Revenue? Hotels live and die by the number and kinds of reviews they get. Especially on TripAdvisor, because the quantity, quality and frequency of reviews a hotel receives there, determine a hotel’s all-important ranking. Very little is said about the authenticity of a review, but regardless, even a small change in TripAdvisor’s ... Read More »

Creating Exciting Hotel Websites for Guests and SEO

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Creating Exciting Hotel Websites for Guests…and SEO In a relatively recent article that proved very popular with readers and travel industry pros, New Media Travel asked, “Why Are Hotel Websites so Boring?” We had our own theories, especially the one that said hotels do not want to offend certain potential customers by showing, for example, mixed-race couples or, say,  real ... Read More »

Hostel Boom Follows Social Media Model

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By Hardie Karges Travelers probably already know that hostels can save  a bunch of bucks in super-expensive Europe.  But they can save a lot of money in Asia, too.  Or Mexico, And  some now rival boutique hotels for style and atmosphere.  They aren’t just for youth anymore, either.  They are not your parents’ hostels! Though still in their infancy in ... Read More »

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