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Author Archives: Kaleel

Why Visual Story Telling Isn’t Happening

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Why Visual Story Telling Isn’t Happening It’s a strange contradiction. We’re told visuals drive bookings, traveler interest. We hear that travelers looking to book will be compelled to do so by rich images that tell the kinds of stories we want to buy into. But the visuals we typically see are sterile and empty. VFM Leonardo,  a leader in online ... Read More »

Why Travel Marketers Are Wasting Time on Social Media

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Why Travel Marketers Are Wasting Time on Social Media How surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, via a social media link or a link shared by by a friend. So reports Hotelmarketing.com. Does this mean hotels are wasting their time chasing the Holy ... Read More »

Can Nude Travel Increase the Bottom Line?

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Nude Travel Increases the Bottom Line There are 270 clubs and resorts in the United States, Canada, Mexico offering clothes free vacations of all kinds. And the American Association for Nude Recreation reports 213,000 members spending 400 million plus bucks on nude vacations. It’s a global industry. The Florida-based site is pretty savvy about its mission (“to responsibly enjoy nudity ... Read More »

Moving Past Dedicated Review Sites

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Moving Beyond Dedicated Review Sites Certainly this is not to say that powerhouse, dedicated review sites like Yelp and TripAdvisor will soon be obsolete, or redundant. But as travelers increasingly use ratings and reviews less to research a trip ( or product/service), and more to actually buying, the importance of broad-based, dedicated rating sites may be declining. Why? Customers are ... Read More »

More Choices or No Choices as Travel Sites Merge

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Blurring of Travel Sites May Hurt Consumers Christopher Elliott, as usual, provides special insights into the “blending” of online travel agents and the impact on travelers. In the Seattle Times,  he suggests that Travelocity’s strategic marketing agreement” with long time competitor Expedia could give consumers more travel choice. Or, he suggests, it could create some sort of travel agency monopoly, ... Read More »

Are Social Media Travel Sites a Bust?

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Are Social Travel Sites a Bust? The header at Hotelmarketing was pretty blunt:  Social travel sites are screaming for attention-but users and suppliers are not impressed. According to the latest PhoCusWright data, social media in general generates so little traffic to travel websites it makes anyone wonder if there really is a need for “dedicated social media sites for travel.” ... Read More »

FlightCar Engages Collaborative Consumption With Car Shares

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A rising star called FlightCar is going up against Avis, Enterprise and Hertz in the $11 billion airport car rental industry. Since February, it’s been offering car-share rentals at 50%-70% off conventional rental prices and giving car owners ecological and financial incentives to share. The collaborative travel and car sharing trends the service represents could be good news for travelers.  ... Read More »

Is Travel on Twitter Getting Tired?

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Is Travel on Twitter Getting Tired? Let me get my “conspiracy theory” out here first: Imperialistic, giant players like Google, Twitter, Facebook build  social nets to ensnare us into doing their bidding by populating them to an extreme, which in turn makes big bucks for them. Are we then willing tools of their master plan to do their bidding? But ... Read More »

TripAdvisor’s Big Blunder

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Did TripAdvisor Make a Big Mistake in Removing Reviews? The case involves Mr. Ziggy Hussain who runs the popular Ziggy’s Spice House in downtown Halifax (Nova Scotia), Canada. According to the Halifax Courier, TripAdvisor summarily removed 280 reviews after its “fraud detection system indicated suspicious activity.” The result: Hussain’s restaurant was demoted from the number one position in the town ... Read More »

How TripAdvisor Bested Expedia

How TripAdvisor Bested Expedia The Wall Street Journal report pretty much says it all: At $6.9 billion, Expedia is now worth 40% less than TripAdvisor, which is worth more than $11billion. How did TripAdvisor, a recent former subsidiary of Expedia, pull off such a gain when just a year and a half ago, it was an Expedia holding? Hotelmarketing quite ... Read More »

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