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Audio Post: TW’s Arnie Weissmann On The “Why” of Travel Biz

This 1 1/2 minute audio report is on Arnie Weissmann’s editorial in Travel Weekly. Arnie, Editor in Chief, discusses why travel agents have to have a “why” that drives their business. He notes that MLK did not say, “I have plan,” but “I have a dream.” Mission statements need to be married to language that moves us.

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  1. This is an auto audio feature. This 1 1/2 min Podcast is about Travel Weekly’s Efitor in Chief, Arnie Weissmann and why travel needs to answer the question “Why.” He notes MLK didn’t begin his speech with “I have a plan”, but rather, “I have a dream.”

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